防災の日・防災の週 _____ Preparedness Week 2020
Preparedness Week 2020 is designed for periodic disaster prevention activities for Japanese college students.
This activity takes Chiba University as a demonstration site and cooperates with CO・OP stationed in the campus, to help students acquire disaster prevention knowledge and complete preparedness through a series of activities.
This activity takes Chiba University as a demonstration site and cooperates with CO・OP stationed in the campus, to help students acquire disaster prevention knowledge and complete preparedness through a series of activities.
Preparedness Week 2020以日本大專院校學生為對象舉行之週期性防災活動設計。以千葉大學為試辦地點，和進駐校園的生活協同組合聯合會（CO・OP，簡稱生協）合作，經由系列活動，協助學生具備防災知識並完成防災準備。
✴︎✴︎✴︎
Design Research
The Japanese government is very concerned about how to build people's awareness of disaster prevention, lots of major companies have responded, and communities will regularly hold disaster prevention drills. According to the data from the Ministry of Health, Labour and Welfare of Japan, the generation between 20s and 29s are the least prepared for disaster preparedness among all citizens. We think the main reason is that the family was already prepared, or the social experience is insufficient. Therefore, the team took college students as the target group, started with behavioral design, and planned a series of activities to help students complete disaster preparedness.
❍ 9/1 is Japan's National Disaster Prevention Day. The activity plan takes the 1st week of September as Disaster Preparedness Week, and cooperates with government decrees to launch annual periodic activities.
❍ Depending on the types of goods sold at the COOP store, the kits is limited to food preparation.
❍ Depending on the types of goods sold at the COOP store, the kits is limited to food preparation.
✴︎
日本政府十分注重國民的防災意識，各大企業也多有響應，社區間也會定期舉辦防災演習。根據日本厚生勞動省資料指出，20-29的年輕族群是全體國民中防災準備最不充足的群體，主因是家中已有準備，或是社會經驗不足，以至於防災準備意識不足。因此，團隊以大學生為目標族群，由行為設計切入，規劃系列活動協助學生完成防災準備。
❍ 9月1日為日本國定防災日，活動規劃以9月第一週為防災週，配合政令宣導展開每年週期性的防災活動。
❍ 依據生協賣場販售的商品種類，將防災包的範圍縮限於食物準備。
❍ 依據生協賣場販售的商品種類，將防災包的範圍縮限於食物準備。
System Design
｛Post information through social media, use dynamic filters to promote sharing behavior｝
⟶｛Give informations｝⟶｛Purchase｝⟶｛Purikura prompt re-sharing｝⟶｛preparation complete｝
This plan takes "purchase" as the main goal of behavior design, and completes disaster preparedness through "purchase behavior". The system design is based on user research and analysis of behavior patterns, selects Instagram as a communication carrier according to TA's living habits, and sets up multiple sharing mechanisms to encourage TA to influence other age groups, completing the circular behavior design.
✴︎
｛透過社群媒體發佈資訊，設計動態濾鏡促發分享行為｝⟶｛提供資訊｝⟶｛執行採購行為｝
⟶｛賣場拍貼機促使再次分享｝⟶｛完成準備｝
以「購買」為行為設計主軸，透過執行「購買行為」完成防災準備。系統設計依據使用者研究分析行為模式，依據TA生活習慣選擇Instagram為傳播載體，並設置多重分享機制促使TA影響其他年齡層，完成循環式行為設計。
1) Post event news on Instagram, and create interesting dynamic filters with disaster prevention implications to encourage TAs to share.
2) Distributed a multi-purpose shopping checklist in SUICA size (that can be carried around) at stations and campuses. Disaster prevention package information is provided on the front, and disaster prevention stickers are on the back, which can be attached to disaster prevention items.
3) Set up a special disaster prevention area in the coop store to provide corresponding products and labels to assist consumers in purchasing.
4) User research indicates that Japanese people like to share cute photos with family and friends. Purikura booth is set up in the store, we placed disaster preparedness informations on the photo, so that consumers can use it and share it again.
5) After purchasing, people can use the sticker provided in the shopping list to mark the purchase year of the item, so that it can be replaced and repurchased in the future.
✴︎
1) 以TA喜愛使用的Instagram為資訊傳達的起點，發布活動消息，並製作具備防災意涵的趣味動態濾鏡，鼓勵TA分享。
2) 在車站及校園內發放多功能購物清單，大小為可隨身攜帶的SUICA尺寸。正面提供防災包資訊，背面為防災貼紙，可貼在防災物品上。
3) 於生協賣場設置防災專區，提供對應的商品及標示，以利消費者選購。
4) 使用者研究指出，日本人喜歡向家人朋友分享可愛的照片。在賣場設置拍貼機，照片的版面放置防災資訊，讓消費者能使用並再次分享。
5) 完成購買行為後，使用購物清單提供的貼紙標記物品購買年份，以利日後進行替換與再次採購。
✴︎✴︎✴︎
Final Design
❍ Poster design: use eye-catching yellow as the main visual color, use lines as a form and image expression, draw the pattern of disaster prevention food, and convey the event message.
❍ 海報設計：以醒目的黃色作為主視覺用色，以線條作一型態及意象表現，繪製防災食品的圖樣，傳達活動訊息。
design by Peichen Chen
✴︎✴︎✴︎
❍ POP design・賣場廣告指標設計
design by Adam Lewandowicz
design by Adam Lewandowicz
✴︎✴︎✴︎
❍ Instagram filter design・社群軟體濾鏡設計
design by Adam Lewandowicz
design by Adam Lewandowicz
✴︎✴︎✴︎
❍ Checklist and sticker design・購物清單暨貼紙設計
Presented as a small fold-out card with a list of suggested purchases and calorie indications to allow users to substitute other products. The sticker is used as the purchase year mark, and different colors are used every year to help consumers distinguish whether it has expired, avoid accidental consumption and instant replacement.
以摺頁小卡呈現，提供建議購買清單，並標示卡路里以利使用者替換其他產品。
貼紙作為購買年度標示，每年使用不同顏色，以利消費者分辨是否過期，避免誤食和即時替換。
貼紙作為購買年度標示，每年使用不同顏色，以利消費者分辨是否過期，避免誤食和即時替換。
design by Peichen Chen
✺✺✺
Client・Chiba University System Planning Lab.
Design Management・Adam Lewandowicz
Design Research・Adam Lewandowicz/ Nishihara Yuka/ Peichen Chen
Filter & UI Design・Adam Lewandowicz
Graphic Design・Peichen Chen
