AUROROCK = { aurora } + { rock music }
✦ As Glow As Rock N Roll ✦
✦ As Glow As Rock N Roll ✦
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This project is aimed at the Fuji Rock Festival.
My purpose is to design a conceptual watch that conforms to the brand image.
My purpose is to design a conceptual watch that conforms to the brand image.
The watch has the function of stage direction guidance and activity reminder. The watch body can change the light color with the live music. When the audience is waving passionately, it'll look like a colorful aurora under the stage. Therefore, the concept of AURORA combined with ROCK is the naming concept to develop an exclusive Fuji rock music festival. watch. The strap is made of rope material, combined with the function of admission tickets to the music festival, other straps can be replaced after the event, such as the peripheral souvenirs sold on-site, to continue the value of the event.
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「AUROROCK」是一款以富士搖滾音樂祭（Fuji Rock Festival）的參與者為對象設計的概念手錶。
手錶具備舞台方向指引及活動提醒功能，錶身可隨現場音樂變化光線顏色，當觀眾熱情揮舞的時候，舞台下彷彿彩色極光，因此以AURORA結合ROCK為命名概念，發展一款專屬富士搖滾音樂祭的手錶。錶帶採用繩編材質，結合音樂節入場券功能，活動結束後可替換其他錶帶，如現場販售之周邊紀念商品，延續活動價值。
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Brand &User Research
Fuji Rock Festival is one of the biggest outdoor rock festivals in Japan. As a service brand, they don't have any specific product image. They afford awesome music, relaxed and chill atmosphere..., they are holding in the mountain, and people enjoy nature and music.
AURORA's target audience is the young generation between the ages of 20 and 30, who like to be adventurous, lively, and enjoy visual impact. They are the type that can enjoy music even in bad weather.
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富士搖滾音樂祭是日本最大的戶外搖滾音樂祭，舉辦地點由最開始的富士山周邊移至新瀉苗場，是全球搖滾樂迷都熱切關注的夏日慶典。活動最著名的特點是群山圍繞的戶外環境，即使遇到下雨也無法阻擋樂迷風雨無阻的熱情，為因應其多變的天氣，樂迷們也十分熱衷購買多彩時尚的衣著及周邊，官方的視覺設計也多採繽紛熱鬧的風格，無論是視覺還是聽覺都讓人滿足。
參加的年齡層廣泛，其中以20-30代的年輕族群為最大宗，富士搖滾音樂祭是一提供音樂服務的品牌，無特定品牌形象，故取其山野特點與多彩視覺，設計一款能夠使聽眾與音樂同樂的手錶，透過外觀及功能的組合強化「富士搖滾音樂祭」的獨特性與品牌感。
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Ideation
✦ Main Concept: A watch that can bring fun with live music. ✦
{Mountain shape} + {changes colors with music} + { outdoor style} + {ticket function}
｛山脈地形｝＋｛演唱會必備的螢光棒｝＋｛戶外活動｝＋｛以腕帶作為門票｝
After the ideation conduction, I visualized the 4 concepts, which were the mountain shapes, enjoyed with the music, outdoor elements, and the function of the ticket wristband.
The wristband of the watch combines the function of the ticket, you can change the wristband to others that you like. The watch body is made of light-transmitting material, which can change its color with music. Imagine you're at the festival, AUROROCK as lightbars, when everyone rises hands and enjoys music, it will look like the aurora.
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經過概念縮減後，將四大概念視覺化，製作3D模型。
錶身採透光壓克力，安置可變色霓虹燈管與變色控制器，起伏的環狀裝飾如同現場環繞的群山，背部並印有音樂祭人氣吉祥物ゴンちゃん。由於現場舞台眾多且活動佔地廣闊，電子錶面除一般時間外，可設定顯示距離下場想看的舞台還有多久開始、舞台方位及舞台名稱。錶帶採用戶外活動常用的繩編材質，繡上官方標準字及1/2/3 Day Pass，以供入場標示，並以魔鬼氈固定方便挑整腕圍，方便置換且不怕淋濕。
❍ Tool: Cinema 4D
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Final Design
Due to COVID-19, Fuji Rock Music Festival has been announced to be postponed to 2021, and the advertising design is based on this concept. AUROROCK is set to be a brand new product launched when the Fuji Rock Festival is re-hosted in 2021.
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2020富士搖滾音樂祭因COVID-19疫情嚴峻而取消，海報設計概念以2021年重新回歸的音樂祭為主體，設想主辦單位推出一款結合門票的手錶作為最新的服務型產品。海報設計延續音樂祭熱鬧且強烈的氛圍，以斗大的字樣圍繞手錶，如同現場聽眾大聲呼喊的樣子，創造一張聲量極大的海報，結合手錶與音樂祭活動宣傳的雙重目的。
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Promotion Video
❍ 音樂畫面版權：Fuji Rock Festival & Cold Play ❍ 音樂版權：Garmin
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Art Director・Ishihara Yu 石原悠
Design・Peichen Chen
